Early Bird | SUSTAINABILITY | NEW ZEALAND | Little Yellow Bird | Fibre2Fashion

At Little Yellow Bird, every step of the supply chain from farm to factory is tracked. It recently raised $1.2 million to develop a technology platform which will verify the origins of apparel. All its products are made in India with the people in the supply chain paid and treated fairly for their work. Founder-CEO SAMANTHA JONES speaks to Subir Ghosh about its organic, ethically-produced product line.

Highlights of the video:

The technology platform
The conception
The thought process
Little Yellow Bird
Helping other businesses
Start-Up Challenge
Why India?

CONCLUSION: Little Yellow Bird’s technology platform will verify the origins of apparel in the garment industry in a quest to end modern-day slavery.

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