Cyber Monday is on track to bring in a record-breaking $7.8 billion in U.S. online sales.
Adobe Analytics is measuring transactions from 80 of the top 100 U.S. retailers.
“Many shoppers have waited on certain purchases, with three hours tonight expected to bring in as much revenue as an average full day." Taylor Schreiner, director of Adobe Digital Insights.
Target and Amazon.com have offered free delivery with no minimum order requirement.