Lexus ES - Driven by Intuition

Lexus, a brand famous for being at the leading edge of technical innovation, has explored new ground in film-making with the release of ‘Driven by Intuition,’ an advert that has been scripted entirely by artificial intelligence (AI). It has been shot by director Kevin Macdonald, whose credits include ‘The Last King of Scotland,’ the Whitney Houston biopic ‘Whitney’ and the Oscar-winning documentary ‘One Day in September’. This world-first collaboration between AI and a renowned craftsman aimed to test the boundaries of how humans and machines can work together in perfect harmony, exploring the importance of intuition in the relationship between the two to showcase the responsive features of the new Lexus ES executive sedan. The result is an engaging short drama: a minute-long film telling the story of a Lexus Takumi Master Craftsman who completes his painstaking work and releases the new Lexus ES into the world, only for it to be taken away and threatened with destruction. At the crucial moment, the car’s automatic emergency braking system cuts in to save the day, demonstrating the value and effectiveness of the intuitive technology built into the car.