Amazon’s Alexa-powered Echo smart speaker was the shopping site’s biggest-selling item during the 2017 holiday season.
Digital Trends reports that Amazon has a team dedicated to enhancing the Echo and Alexa experience.
Amazon built a team of 10,000 employees dedicated to developing the platform.
Amazon is hoping to build on its success with Alexa and Echo, and to make further advancements with artificial intelligence technology.
A few months ago data suggested Echo smart speakers are selling in greater numbers than similar devices made by Google and Apple.
In the last year, Amazon has launched a number of new Echo speakers, as well as the Echo Auto device that puts the digital assistant inside cars.