Innovation is a topic that concerns us personally and professionally every day. We are always looking for new impulses, trying to absorb relevant information like a sponge. We regularly exchange new ideas with colleagues from the Porsche Digital Lab in Berlin and are often amazed by the great ideas and projects that emerge from them. Sometimes we go unconventional ways, where we don't know if they will really help us in the end. Last but not least, innovation sometimes occurs where we don't expect it - a slight taste of magic is always in the air.