Millions of Brits admit to being ‘brand snobs’ and are more than happy to pay a premium for a label, according to research. More than half are prepared to fork out the extra cash for a well-known brand, despite claiming they also love the idea of bagging a bargain. Apple, Coca-Cola and Cadbury’s are among the brands Brits are most likely to buy because of the name, as well as Adidas, Costa, Starbucks and Ray-Ban. It also emerged more than a third of the 2,000 people polled admit to feeling pride when showing off items from a brand they like.