Beer Sales Tank As Millennials Ditch Beer
- 6 years ago
According to Business Insider, sales of classic beer brands, like Bud Light and Budweiser, are being hit hard by millennials' preferences.
They are more likely to choose spirits and wine over beer, than older generations.
And if millennials do drink beer, it's likely craft beer.
As a result, in the recent quarter, Bud Light tanked 0.9 percentage points of the total market share in the U.S.
They are more likely to choose spirits and wine over beer, than older generations.
And if millennials do drink beer, it's likely craft beer.
As a result, in the recent quarter, Bud Light tanked 0.9 percentage points of the total market share in the U.S.