According to Adidas CEO Kasper Rorsted, the brand is looking at possibly expanding the relationship it has with Amazon. In an interview with Business Insider, Rorsted says, "Our e-commerce strategy is all about us connecting directly to the consumer. That's the most important part." Amazon's dominance in the US e-commerce market makes it hard to ignore, but Rorsted adds that Adidas currently has a "good partnership" with it.