Millions of Brits are confused by high-tech automated services which are supposed to make our lives EASIER, it has emerged. State-of-the-art technology such as automatic tills, self-scanning and unmanned service desks are becoming an increasingly common part of consumer life. But new research suggests a large percentage of us are scratching our heads at how to use the gadgets - and are even left feeling ‘embarrassed’ when the systems fail. Nearly 50 per cent of shoppers confessed to feeling 'confused' while using automated services – and 64 per cent think human staff are more efficient.