Lyft’s campaign to convince motorists they no longer need to own cars is off to a great start. autonews.com reports that more than 150,000 people have signed up to participate. The report comes one week after Lyft kicked off its "Ditch Your Car" program. Motorists selected to participate will park their cars for a 30-day period from Monday to November 6. The program will run in 35 cities across the U.S.