Walmart Just Made Another Major Acquisition To Cash In On A $21 Billion Opportunity That Many Retailers Have Ignored
- 6 years ago
Walmart announced on Tuesday that it would be acquiring women's fashion brand, Eloquii.
The brand is targeted exclusively at plus-size shoppers. The company was founded in 2011 as part of The Limited but relaunched online as an independent brand in 2014.
Walmart would not disclose pricing details to Business Insider. However, sources say Walmart will pay $100 million for the brand.
Women's plus-size apparel generates $21.4 billion of annual sales in the US.
The brand is targeted exclusively at plus-size shoppers. The company was founded in 2011 as part of The Limited but relaunched online as an independent brand in 2014.
Walmart would not disclose pricing details to Business Insider. However, sources say Walmart will pay $100 million for the brand.
Women's plus-size apparel generates $21.4 billion of annual sales in the US.