Library Grow: How Ideals Power Growth and Profit at the World s Greatest Companies
- 6 years ago
Library Grow: How Ideals Power Growth and Profit at the World s Greatest Companies
Grow Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world s 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.
Grow Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world s 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.