Investors Are Hoping To Stop Facebook And Google

Entertainment (now)
Entertainment (now)
  • 6 years ago
According to Business Insider, Investors are pumping money into TV measurement startups hoping to stop Facebook and Google.
The analytics startup iSpot.tv has raised $30 million in Series C funding.
The company is one of a handful of firms promising advertisers better information on ad viewership and performance by pulling data directly from TVs.

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