Gap Runs For The Money With Launch Of New $100 Men's Workout Pants
- 6 years ago
Business Insider reports Gap is doubling down on athleisure to boost sales. It's launching a new men's athletic wear brand called Hill City, which has an average price point of $80. It's in direct competition with Lululemon, which is also focusing on men's clothing. Gap's Hill City brand will be sold online and at 50 Athleta stores starting in mid-October.