Nike and the art of politicizing a brand this NFL season

Fast Company
Fast Company
  • 6 years ago
As the NFL begins its regular season, it’s expected that the debate around players who kneel during the National Anthem will continue. Especially after Colin Kaepernick, who led the protests, landed a spot in Nike’s Just Do It ad campaign, drawing tremendous praise and scorn.

Recommended

3:23
I
Up next
3 products to help you have a fun and safe vacation this summer
Fast Company
1:44
3 ways you can resist the urge to multitask
Fast Company
2:04
5 steps to create better boundaries when you work from home
Fast Company
2:31
A Supercut of the Best Holiday Meltdowns
Fast Company
3:06
A Day In The Life At John Hughes High School
Fast Company
1:25
This Robot Can Conduct An Orchestra
Fast Company
2:00
This Tech-Driven Pop-Up Dining Experience Could Be The Chuck E. Cheese Of The Future
Fast Company
35:12
This new bamboo sneaker is changing the shoe industry
Fast Company
3:07
The founders of Philadelphia International Records look back at 50 amazing years
Fast Company
11:34
How American Ballet Theatre bounced back after losing all revenue due to COVID
Fast Company
4:00
Brandlive reinvents the long and tedious all hands meeting
Fast Company
3:25
Creative agency Mischief is bringing fun back to advertising
Fast Company
1:53
3 time management myths that could be hurting your productivity
Fast Company
1:27
How These Glasses Could Revolutionize The Workforce
Fast Company
2:15
NIKE N’A RIEN COMPRIS AU SKATE ? Les Secrets de la Dunk - Partie 2
Sneak On Air
2:13
Pourquoi La DUNK a DISPARU ? Les Secrets de la Nike Dunk - Partie 1
Sneak On Air
1:21
Nike have announced they are building a huge logstics campus in Corby
Northants Telegraph
1:21
Nike have announced they will open a new logistics campus in Corby
Northants Telegraph
0:33
Le plus grand magasin Nike d’Europe se trouve au Designer Outlet Roermond
Sudinfo.be
1:17
Kylian Mbappé accepte de courir un 100 m contre Usain Bolt
Le Parisien

Fast Company

6:09
Pour a cold one for your dog with Anheuser-Busch’s latest brew
Fast Company
20:35
The future of LGBTQ+ inclusion in the workplace
Fast Company
18:42
The founders of Philadelphia International Records look back at 50 years of Philly Soul
Fast Company
4:14
Budweiser skips the Super Bowl, and Robinhood’s reputation takes a tumble—brand hit and miss of the week
Fast Company
1:54
4 ways to approach difficult conversations as a leader
Fast Company
1:48
3 mistakes many women make on their résumés and how to fix them
Fast Company

13 AFRO I BIZ & TECH I Fast Company

2:26
Steph Curry’s dream C-suite of NBA players
Fast Company
2:10
How "Drag Race" Turned Drag Queens Into Bankable Brands
Fast Company
4:08
For John Legend, making wine is as collaborative as making music
Fast Company
2:13
Janelle Monáe is a boss, but her team is so important
Fast Company
2:33
How getting fired was a blessing in disguise for Janelle Monáe
Fast Company
3:13
Will.i.am wants to change kids' lives through tech
Fast Company

Featured channels

More from
SportsGrid
More from
TMZ
More from
Genius
More from
Eater
More from
AccuWeather
More from
Delish