When Ryan Reynolds joins the production of a film, he doesn't just act in the movie — he comes one promotional machine in his own right, es evidenced by his unconventional marketing plan for Deadpool 2. s People's Choice Award for Top Movie of 2018, he's setting his sights on the family film category. It's pretty funny that Reynolds is pushing for Deadpool 2 to be considered as a family film, though it's right in line with what he said about the film leading up to its release.