Evan Spiegel is a billionaire thanks to the app he co-created, Snapchat, which is used by millions of people around the world. He is married to Miranda Kerr, a supermodel who is a celebrity in her own right.
But until recently, he was reluctant to be the center of attention among his own employees, according to a new profile of Spiegel published Wednesday by Bloomberg. Spiegel never presided over companywide meetings, because Snap didn't hold any.