About For Books Pricing for Profit: How to Command Higher Prices for Your Products and Services
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HardCover. Pub Date: 2009 Pages: 240 in Publisher: Mcgraw-Hill Pricing is one of the most essential yet least understood aspects of running a profitable business Many business owners treat pricing as an afterthought. Assigning a hard figure to a vague idea about what the market might bear. or they ll mimic their competitors prices. But the cost of these pricing strategies can be more than just lost revenue-it can spell financial disaster. Pricing for Profit opens your eyes to the high cost of low prices and equips you with the knowledge and confidence you need to charge more for your products or services by focusing on their value. If you re offering superior value. you can charge a higher-than-average ... Contents: ContentsAcknowledgmentsIntroduction1 Ignorance Isn t Bliss: It s EXPENSIVE2 Know Thyself ... and You ll Know Others. Too3 Elementary School Math: Quantifying Va...
HardCover. Pub Date: 2009 Pages: 240 in Publisher: Mcgraw-Hill Pricing is one of the most essential yet least understood aspects of running a profitable business Many business owners treat pricing as an afterthought. Assigning a hard figure to a vague idea about what the market might bear. or they ll mimic their competitors prices. But the cost of these pricing strategies can be more than just lost revenue-it can spell financial disaster. Pricing for Profit opens your eyes to the high cost of low prices and equips you with the knowledge and confidence you need to charge more for your products or services by focusing on their value. If you re offering superior value. you can charge a higher-than-average ... Contents: ContentsAcknowledgmentsIntroduction1 Ignorance Isn t Bliss: It s EXPENSIVE2 Know Thyself ... and You ll Know Others. Too3 Elementary School Math: Quantifying Va...