Popular The New Rules of Retail: Competing in the World s Toughest Marketplace Full
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Hardcover. Pub Date: December 2010 Pages: 256 Publisher: Palgrave Macmillan The authors provide a unique and Essential view of the future of the retailindustry arguing That a new business model is necessary in these new times one based on: Preemptive. precise and perpetual distribution; A neurological customer connection; and total control of the value chain.Contents: PROLOGUE: Tsunami Introduction: The Story PART I: DEFINING THE THREE WAVES OF RETAILING Wave I: Understanding Producer Power Wave II: Learning about Demand Creation in a MarketingDriven Economy Wave III: The Final Shift to Total Consumer Power Wave III: The Transformation PART II: THE NEW BUSINESS MODEL Making the Mind Connection: Neurological Connectivity Redefining the Rules of Engagement: Preemptive Distribution The Importance of Value Chain Control : The BottomLine Winners What It All Means: Control....
Hardcover. Pub Date: December 2010 Pages: 256 Publisher: Palgrave Macmillan The authors provide a unique and Essential view of the future of the retailindustry arguing That a new business model is necessary in these new times one based on: Preemptive. precise and perpetual distribution; A neurological customer connection; and total control of the value chain.Contents: PROLOGUE: Tsunami Introduction: The Story PART I: DEFINING THE THREE WAVES OF RETAILING Wave I: Understanding Producer Power Wave II: Learning about Demand Creation in a MarketingDriven Economy Wave III: The Final Shift to Total Consumer Power Wave III: The Transformation PART II: THE NEW BUSINESS MODEL Making the Mind Connection: Neurological Connectivity Redefining the Rules of Engagement: Preemptive Distribution The Importance of Value Chain Control : The BottomLine Winners What It All Means: Control....