Digital book All Marketers Are Liars: The Underground Classic That Explains How Marketing Really
- 6 years ago
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All Marketers Are Liars Seth Godin s three essential questions for every marketer: "What s your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that s virtually the same car. W... Full description
All Marketers Are Liars Seth Godin s three essential questions for every marketer: "What s your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that s virtually the same car. W... Full description