Digital book Internet Marketing: Integrating Online and Offline Strategies Unlimited acces Best
  • 6 years ago
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Internet Marketing INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communicati... Full description