Trial Ebook Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
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HardCover. Pub Date :2013-10-15 Pages: 320 Language: English Publisher: Henry Holt amp Why the future of popular culture will revolve around ever bigger bets on entertainment products. by one of Harvard Business Schools most popular professorsWhats behind the phenomenal success of entertainment businesses such as Warner Bros.. Marvel Entertainment. and the NFL-along with such stars as Jay-Z. Lady Gaga. and LeBron James Which strategies give leaders in film. television. music. publishing. and sports an edge over their rivalsAnita Elberse. Harvard Business Schools expert on the entertainment industry. has done pioneering research on the worlds of media and sports for more than a decade.Now. in this groundbreaking book. she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products-the movies. television show...
HardCover. Pub Date :2013-10-15 Pages: 320 Language: English Publisher: Henry Holt amp Why the future of popular culture will revolve around ever bigger bets on entertainment products. by one of Harvard Business Schools most popular professorsWhats behind the phenomenal success of entertainment businesses such as Warner Bros.. Marvel Entertainment. and the NFL-along with such stars as Jay-Z. Lady Gaga. and LeBron James Which strategies give leaders in film. television. music. publishing. and sports an edge over their rivalsAnita Elberse. Harvard Business Schools expert on the entertainment industry. has done pioneering research on the worlds of media and sports for more than a decade.Now. in this groundbreaking book. she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products-the movies. television show...