Digital book Why She Buys: The New Strategy for Reaching the World s Most Powerful Consumers
- 6 years ago
Clik here http://ww3.findbooks.space/?book=0307450384
Language:Chinese.HardCover. Pub Date: 2009-7-1 Pages: 322 Publisher:.. Random House If the consumer economy had a sex. it would be female If the business world had a sex. it would be male And therein lies the pickle Women. are the engine of the global economy. driving 80 percent ofconsumer spending in the United States alone. They hold the pursestrings. and when they ve got a tight grip on them as they do now. companies must be shrewder than ever to win them over . Just whenexecutives have mastered becoming technology literate. they findthere s another skill they need: becoming female literate This is not always easy Gender is the most powerful determinantof how a person views the world and everything in it It s strongerthan age. income.... . or race While there are mountains of researchdone every year segmenting consumers and analyzing why they buy. more often than not it d...
Language:Chinese.HardCover. Pub Date: 2009-7-1 Pages: 322 Publisher:.. Random House If the consumer economy had a sex. it would be female If the business world had a sex. it would be male And therein lies the pickle Women. are the engine of the global economy. driving 80 percent ofconsumer spending in the United States alone. They hold the pursestrings. and when they ve got a tight grip on them as they do now. companies must be shrewder than ever to win them over . Just whenexecutives have mastered becoming technology literate. they findthere s another skill they need: becoming female literate This is not always easy Gender is the most powerful determinantof how a person views the world and everything in it It s strongerthan age. income.... . or race While there are mountains of researchdone every year segmenting consumers and analyzing why they buy. more often than not it d...