Popular The Nonprofit Marketing Guide: High-impact, Low-cost Ways to Build Support for Your Good
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Paperback. Pub Date: June. 2010 Pages: 256 Publisher: Jossey-Bass A nonprofit s real-world Survival guide and the nitty-gritty how-to handbook This down-to-earth book Shows how to hack through of The bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that s right for your organization. no matter how understaffed or underfunded. You ll see how to shape a marketing program that starts from where you are now and grows with your organization. using smart and savvy communications techniques. both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out. this book provides a simple yet powerful framework for building support for your organization s mission and programs. Includes cost-effective strategies and proven tactics for nonpro...
Paperback. Pub Date: June. 2010 Pages: 256 Publisher: Jossey-Bass A nonprofit s real-world Survival guide and the nitty-gritty how-to handbook This down-to-earth book Shows how to hack through of The bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that s right for your organization. no matter how understaffed or underfunded. You ll see how to shape a marketing program that starts from where you are now and grows with your organization. using smart and savvy communications techniques. both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out. this book provides a simple yet powerful framework for building support for your organization s mission and programs. Includes cost-effective strategies and proven tactics for nonpro...