Investing.com - Augmented reality could become "another competitive advantage" for Apple, according to Bank of America (NYSE:BAC).In a note to clients, the Wall Street firm said Apple's move into augmented reality, AR, could mean $8 billion in new revenue between now and 2020 through higher iPhone and AppStore sales.Bank of America says more 1 billion Apple devices are already equipped with apps for augmented reality-- an interactive technology which superimposes an image on the user's view of the actual world. The firm says AR apps "will command a price premium" and are becoming more common in the marketplace. Bank of America also increased its 12-month, stock price target for Apple from $225 to $230 a share, partly because of AR's potential.Apple shares (NASDAQ:AAPL) are up 28% in the past 12 months. The company is expected to report earnings on July 31.