EBOOK Reader Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition
- 6 years ago
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Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating blue oceans : untapped new market spaces ripe from growth.
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating blue oceans : untapped new market spaces ripe from growth.