After taking the lead on a new social media platform, Porsche has reached the remarkable milestone of 500,000 members with its official tribe on Drivetribe, the world’s biggest and fastest-growing online automotive community. In a little over a year on this dynamic new online platform – set up by The Grand Tour hosts Messrs Clarkson, Hammond and May – the tribe has explored new ways to share the world of Porsche with the company’s ever-expanding global family. To-date, content on the site has accrued 15 million on-platform views, with 5.5 million impressions in one month alone across Drivetribe’s wider social network. Tribe leader Mark Webber and his team have been extremely busy, keeping abreast of the latest products and technologies, the ups and downs in top-tier motorsport and the revolutionary changes afoot in Zuffenhausen. And all the while celebrating the enthusiasts and owners – and Porsche’s rich and varied history on both road and racetrack.

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