All-new Lincoln Navigator - Serena Williams & Ginger

Elegant strength, powerful acceleration, and a standout presence may be key attributes of the all-new Lincoln Navigator, but they also describe tennis champion and businesswoman Serena Williams. Williams is Lincoln’s newest brand ambassador, showcasing the style and substance of the all-new Lincoln Navigator in a social media campaign that kicks off Feb. 15. William’s love for the Lincoln Navigator started years ago when she purchased her first vehicle, a Navigator she nicknamed “Ginger.” The feeling of safety and strength attracted her to the Navigator brand back then and today.

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