Toyota’s collection of 18 vehicles on display at the 2017 Specialty Equipment Market Association (SEMA) Show pays tribute to the latest iteration of Toyota’s best-selling vehicle, the all-new 2018 Camry, and the first-ever C-HR Crossover Utility Vehicle (CUV). The C-HR Beat Box takes two things automotive enthusiasts love most - a cool car and cool tunes - and merges them together into a unique package. Touch points inside the car allow passengers to create their own custom drum tracks, while custom mood lighting actively reacts to the beat.

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