60th Annieversary of Fiat 500 in Germany | AutoMotoTV
- 6 years ago
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The third leg of the "500 Forever Young Tour", the travelling Event that is visiting some of the most beautiful squares in Europe, was held last weekend, involving fans and collectors of the Fiat 500, of both now and then. In fact, after Italy and France, the special tour went to Germany to celebrate the 60th anniversary of the Fiat 500, an icon that is true to itself, but always current.
Cosmopolitan Munich, the "Mediterranean capital" of Bavaria defined "Italy's northernmost city", was chosen as the site for the third leg. The characteristic Wiener Platz - one of the most famous locations in the Bavarian city, thanks to its permanent market, the smallest in the whole of Munich and the famous Hofbräuhaus tavern - became an open-air theatre. For the occasion, the Fiat brand transformed the Wiener Platz in the Haidhausen quarter into a cross-section of the sixties. The scene included actors in costume and some vintage shops, a flower boutique, an elegant cafe and colourful grocery to represent some of the outstanding products made in Italy, just like the Fiat 500's, which were exhibited inside the premises, including the new special 500 series dedicated to the 60th anniversary.
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The third leg of the "500 Forever Young Tour", the travelling Event that is visiting some of the most beautiful squares in Europe, was held last weekend, involving fans and collectors of the Fiat 500, of both now and then. In fact, after Italy and France, the special tour went to Germany to celebrate the 60th anniversary of the Fiat 500, an icon that is true to itself, but always current.
Cosmopolitan Munich, the "Mediterranean capital" of Bavaria defined "Italy's northernmost city", was chosen as the site for the third leg. The characteristic Wiener Platz - one of the most famous locations in the Bavarian city, thanks to its permanent market, the smallest in the whole of Munich and the famous Hofbräuhaus tavern - became an open-air theatre. For the occasion, the Fiat brand transformed the Wiener Platz in the Haidhausen quarter into a cross-section of the sixties. The scene included actors in costume and some vintage shops, a flower boutique, an elegant cafe and colourful grocery to represent some of the outstanding products made in Italy, just like the Fiat 500's, which were exhibited inside the premises, including the new special 500 series dedicated to the 60th anniversary.
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