“Silk road embodies the spirit of discovery and exchange. It encourages people to look for what unites them rather than what divides them.”
China, a country occupying the eastern part of Asia is regarded as the world’s most populous country. Being world’s 4th largest country, it covers about 9.6 Million sq. kilometers area. The country’s GDP is the highest amongst all the countries i.e. $23.159 Trillion. One of the greatest marketing strategies that led China to attain this position is the manufacture of a silk route. This extremely ancient concept employed by their ancestors connected the country to various other regions like Asia, Africa and Eastern Europe for trade.

Considered to be at least 4,000 miles long, the route is an astounding trade marketing initiative of the history.
Facilitated the process of trade and commerce across the bordering regions of the nation.
Name silk route given because the major trade item that was exported to other regions was “silk”.
Pioneering of the silk route
Discovery of the major marketing route for trade and commerce was done by Zhang Qian in Western Han Dynasty.
Silk route was further explored and enlarged by other dynasties like Tang dynasty, Other Han dynasties and Yuan dynasty.
Present Innovations, Development of New Silk Road
“If bridges, pipelines, and railroads are the arteries of the modern world, then China is positioning itself as the beating heart.”
In 2013, the Chinese president XI Jinping stated the reborn of Silk Road, which is considered to be the most expensive and smart marketing initiatives till now.
The Belt and Road will connect, by China’s borders, 65 % of the world’s population and 30% of global G.D.P. So far, about 68 countries have agreed with this highly sought project.