Mixed-Race Family Suggests Blue Bell Switch Name Of Its ‘Great Divide’ Ice Cream To ‘Better Together’
  • 6 years ago
A mixed-race family in Louisiana is suggesting that Blue Bell change the name of its “Great Divide” ice cream to the more inclusive, “Better Together.”

A mixed-race family in Louisiana is suggesting that Blue Bell change the name of its "The Great Divide" ice cream to the more inclusive, "Better Together," reports CBS News. Traci Schmidley said in a post on Love What Matters that the idea came about one night when the family was enjoying the half vanilla, half chocolate dessert.  She writes that her 10-year-old son "jokingly commented that the Great Divide flavor should be called the Civil War flavor. The line down the middle of the carton reminded him of the Mason Dixon line, and the name reminded him of a time in history when our nation appeared to be irrevocably divided. He looked at our table and saw a mixture of both black and white people, not divided on one side or another like in the ice cream but gathered around the table together."  After some brainstorming, two of the brothers and a friend came up with "Better Together." Blue Bell told Yahoo Lifestyle that the company loves the idea, but didn't comment on whether or not it will be renaming the product. 
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