Telugu biographical drama “Mahanati” recently touched the $2.5 million mark in the US box office. The Keerthy Suresh-starrer joins a long list of Telugu films currently storming the most important overseas market for Indian cinema, historically dominated by Bollywood.

Earlier in the year, both Mahesh Babu’s political thriller Bharat Ane Nenu and Ram Charan-starrer Rangasthalam managed more than $3 million in India. Much higher than recent Bollywood superhits that hovered around the $1 million mark.
As far as bigger numbers go, S.S. Rajamouli’s war epic Baahubali 2: The Conclusion is currently the highest grossing Indian film in the US at more than $20 million, much higher than Bollywood blockbusters Dangal ($12 million) and PK ($10 million).
The reasons for this are obvious. According to the Ficci-EY media and entertainment industry report 2017, Indo-Americans represent one of the fastest growing ethnic groups in North America. A large number of these non-resident Indians are estimated as Telugu-speaking people.
Also, as stated by independent trade analysts, Telugu films are selling their tickets at higher rates than Hindi films. A normal Hindi film will sell for $8-10 while in its opening weekend a film like Baahubali 2 was going for $15-20.

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