SEAT presents its first campaign in support of the Spanish National Football Team, two days before their first match against Portugal on Friday 15 June. The campaign is in the form of a poem that highlights Spain’s diversity by taking viewers on a journey of its streets. “I’m a city boy. I’m a country boy. I’m a homeboy. I’m a football fan. Let’s be a part of something big”. This is one of the verses in the poem that SEAT dedicates to the Spanish National Team in a TV spot that showcases Spain’s rich diversity of people, cultures and traditions, as well as the power of football, and especially the National Team, to encourage team spirit and union.