Urban with a young spirit. That is exactly what the new SEAT Ibiza and Arona are, just like Beats by Dr. Dre, a brand that has changed the way people listen to music. SEAT and Beats started their collaboration last year, offering BeatsAudio as an option for various models of the range – Mii, Ibiza, Leon, Arona and Ateca. Now the collaboration between SEAT and Beats takes another step forward with the launch of two exclusive versions of its most youthful and urban models: the Ibiza and the Arona Beats.

The SEAT Ibiza and Arona Beats will be presented to the public for the first time during the Primavera Sound, a leading music festival for which SEAT is a strategic partner. Through this alliance with Primavera Sound, SEAT strengthens its commitment to music and its ties with its hometown, Barcelona, where the carmaker also participates at world-level events such as the Mobile World Congress or the Smart City Congress.