On May 26, the Tour de France and official clothing supplier Le Coq Sportif inaugurated a Tour de France themed boutique, that will be open from the end of May through the end of August, 2018. The Brand’s first and only “flagship” store is 80m² and will only sell Tour related products. Le Coq Sportif invited 1988 Tour de France winner, Pedro Delgado to inaugurate the shop. If you want to check out the merchandise you will have to first negotiate the world-famous 21 corners that lead to the Alpe d’Huez ski resort.