Goodyear offered a sneak peek during the 2018 Geneva International Motor Show of its EfficientGrip Performance with Electric Drive Technology, a prototype tire for the growing electric vehicle market that will be on the road by 2019 in Europe. Goodyear testing reveals that traditional tires can wear out up to 30% faster on electric vehicles due to the powerful, instant torque from electric motors and the additional vehicle weight from heavy battery packs.