Taking centre stage in the Mercedes-Benz presence at the Consumer Electronics Show in Las Vegas (CES; 9 - 12 January 2018) will be the world premiere of the intuitive and intelligent multimedia system MBUX - Mercedes-Benz User Experience. It will enter series production in 2018 in the new A‑Class. The name MBUX for the new infotainment system signals that the user experience (UX) is to the fore. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers. At the same time updates “over the air” are possible. It also heralds a new era at Mercedes me Connectivity.