After being voted Wales's 14th sexiest man, Rhod thinks he's in prime position for a career in front of the lens. But when his dreams of strutting catwalks in Milan and Paris are shattered by unimpressed fashion guru Julien Macdonald, Rhod's male model quest leads him into parts of the fashion industry he never knew existed. He faces the challenge of getting his kit off modelling for a room full of budding artists, meets the UK's top hand super model whose bare hands are her fortune, and signs up with an agency which sells 'character models' rather than good looks. Can they make a model out of Rhod or must he face the brutal truth?