‘Avengers: Infinity War’ Has the Highest Promotional Budget of Any Marvel Movie Ever Deadline reported that Marvel will be spending an estimated $150 million to promote the upcoming film with partners like Coca-Cola, Quicken Loans, and Infiniti. That’s more than the company spent on promoting any other Marvel title, including 'Spider-Man: Homecoming' ($140 million) and 'Guardians of the Galaxy, Vol. 2' ($80 million). It’s also part of a bigger moment for Marvel, who has released a total of 18 films based on their superhero universe in the lead-up to 'Infinity War.' 'Avengers: Infinity War' opens in theaters on April 27 is projected to bring in more than $200 million at the box office.