Lamar Odom is Starting a Marijuana Business The two-time NBA champion is starting the business called Rich Soil Organics in California, where marijuana is legal. Odom, who has had a difficult past filled with hard drug use, found that it helped him in his recovery. While going through rehab, I discovered certain strains (of marijuana) that support wellness... It’s a perfect time to offer these cannabis solutions to the public who may be going through similar body issues as I am. Rich Soil Organics will open later this year and will include “organically grown, pesticide-free cannabis” in its product line." Odom's venture "will offer various cannabis-related products, including flowers, concentrates, extracts and other CBD/THC infusions."