Building the British brand | FT World
- 5 years ago
► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs
A year of successful sporting and royal showcase events has given the UK a much-needed image boost since the financial crisis took its toll in 2008. Seb Morton-Clark looks at where Brand GB is and what it means to build a successful national brand. For more video content from the Financial Times, visit http://www.FT.com/video
A year of successful sporting and royal showcase events has given the UK a much-needed image boost since the financial crisis took its toll in 2008. Seb Morton-Clark looks at where Brand GB is and what it means to build a successful national brand. For more video content from the Financial Times, visit http://www.FT.com/video