Europe's alternative to mass production | FT Business
- 5 years ago
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Among European manufacturers the big talking point is how to survive the challenge of China's mass production. To accompany a new FT series Europe: Make or break? Rodolfo de Benedetti, chairman of Sogefi, the Italian car parts maker, tells Milan correspondent Rachel Sanderson that the answer is premium products such as his super lightweight spring.
For more video content from the Financial Times, visit http://www.FT.com/video
Among European manufacturers the big talking point is how to survive the challenge of China's mass production. To accompany a new FT series Europe: Make or break? Rodolfo de Benedetti, chairman of Sogefi, the Italian car parts maker, tells Milan correspondent Rachel Sanderson that the answer is premium products such as his super lightweight spring.
For more video content from the Financial Times, visit http://www.FT.com/video