Vadodara Police is running a creative campaign on social media sites with the support of internet sensation and Malayalam actress Priya Prakash Varrier on safe driving. Vadodara police have started an awareness campaign to obey traffic rules which are promoted with posters of winking eye girl. Police have taken the support of Priya Prakash Varrier's winking eye, saying “accident happens at a wink of an eye”. The hashtag #TrafficEkSanskar is also trending on the internet as hundreds of people gave thumbs up to it.