YouTube Is The "Go To" Over Facebook For Media Companies
- 6 years ago
according to Digiday, a growing number of media companies and publishers favor YouTube over Facebook as the platform to distribute video content.
YouTube is looking more attractive to publishers for several reasons:
It attracts a younger audience.
It also fosters a deeper community. A growing number of publishers are looking to build deeper connections with fans
In addition, youtube appeals to intentional viewers. People visit YouTube intentionally to watch digital video.
YouTube is looking more attractive to publishers for several reasons:
It attracts a younger audience.
It also fosters a deeper community. A growing number of publishers are looking to build deeper connections with fans
In addition, youtube appeals to intentional viewers. People visit YouTube intentionally to watch digital video.