L’Oreal Purchased Augmented Reality Beauty Company ModiFace

Cosmetics juggernaut L’Oreal has bought Modiface, the Canadian augmented reality beauty company that powers the makeup filters on the Galaxy S9‘s Bixby Vision. We’ve had our eye on ModiFace for some time now, since it first looked into the tech in December 2015. Interest in using AR to see physical changes on one’s face in real time has exploded in the last year, with ModiFace’s software coming to both iOS and Android.