Snapchat Loses $800 Million Over Offensive Rihanna Ad The Barbadian singer blasted the company after she was featured in an ad that mocked her domestic violence incident with Chris Brown in 2009. Reports claim Snapchat has lost over $800 million "You spent money to animate something that would intentionally bring shame to [domestic violence] victims." – RIHANNA The "Would You Rather?" game ad featured two options to either "slap Rihanna" or "punch Chris Brown," Snapchat told CNN the ad was "disgusting" and it was investigating the situation. Snapchat's ad policy states that all ads submitted to the platform are "subject to our review and policy."