MILAN - Entering Tod’s staple show venue, the PAC museum of contemporary art, images of Kendall Jenner spending some leisure time with a puppy — a campaign with the “puppy love” tag line — and the group of young twentysomethings including Pyper America and Renee Stewart sitting front row, it was obvious that chief executive officer Diego Della Valle is eyeing a younger customer and working on rejuvenating his brand.

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