Craig Hatkoff, of the Tribeca Film Festival, and Irwin Kula, of Clal, discuss how to identify and unleash disruptive potential across a broad spectrum of human endeavour, from business and finance to religion and the arts. They were interviewed by Daniel Franklin, executive editor of The Economist and editor of "The World in..." at The Economist's Ideas Economy: Innovation 2012 event in Berkeley, California.

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