Next for Dream: Boutique Hotels in Belize and Tulum

  • 6 years ago
Next for Dream: Boutique Hotels in Belize and Tulum
The increased competition in the New York market over the last few years, with new hotels like the Baccarat
Hotel, has forced everyone to look at what they’re doing and really perform everything well.
The Dream Downtown New York hotel opened in the former National Maritime Union Building, a 1960s-era
concrete structure with porthole windows and a glass-bottomed pool that sits over the lobby.
“There were others that started to catch on, but we’ve been an early player with luxury boutique hotels.”
The company, which includes the Chatwal New York and Time Hotels, currently operates 18 properties.
There are plans for 30 additional hotels internationally over the next four years, from a Dream hotel
in Belize to boutique-oriented Unscripted hotels in Birmingham, England, and Tulum, Mexico.
With the growth of boutique hotels, what factors are considered when determining how
a Dream property would fit into a particular market, especially midsize cities?